15 Digital Marketing Trends of 2022

Jan 15 2022

Digital marketing has become one of the most essential aspects of commercial entities regardless of the industry, products, or services involved. Having perfect digital marketing strategies helps effectively reach the target audience, amplify brand awareness, and propagate your business.

The following digital marketing strategies will help you keep up with the trend in 2022.

1. Voice Search

More people use voice search or “zero-click searches” to access information. Google Assistant has more than a million actions with functions that allow the voice assistant to provide accurate commands and queries. These search results are what Alexa or Siri will provide.

2. Personalized and Automated Email Marketing

Email marketing is not new, and many consumers are less receptive. However, if you directly offer customers exclusive deals with personalized recommendations or experiences, they are likely to comply.

3. Video Marketing

Fewer people are watching cable TV these days, and social media platforms such as Facebook are no longer the only option for digital marketing. Instagram, TikTok, and YouTube have become more popular with influencers recently.

4. AI-Powered Optimization

Artificial Intelligence in chatbots, search engines, and content creation is increasing. It can be used to analyze consumer behavior, search patterns, and social media information to fine-tune digital marketing.

5. Use of Shoppable Social Posts

Posting a product that a customer can purchase by clicking on it saves them a lot of time, and many people prefer that method to search for the item.

6. Programmatic Advertising

Programmatic advertising uses AI, where ad buying is done automatically. The ad marketplace chooses the ad with the highest bid to show to a user who has just clicked on a website.

7. Providing Live Chat Support

Consumers do not want to be kept waiting for responses regarding products or services. Having an assistant instantly solves their problems makes them connect more with the company.

8. Conversational Marketing

Customers want to get their feedback immediately, and virtual assistants, personalized emails, and personalized videos are being used to provide input conversationally.

9. Hyper-Personalization

Personalizing the content for your audience goes beyond using consumer data points such as age and location. It also involves using AI to develop real-time data that will help you identify and tailor content to match their immediate needs.

10. Social Messaging Apps

The use of messaging apps is widespread and can help cultivate contacts, give timely information, and provide support. This form of interaction builds customer confidence, increasing sales.

11. Improving Visual Search

Visual search has recently come to replace conventional search methods, and more people are uploading images for searching on platforms like Google and Pinterest.

12. Social Media Stories

Social media apps such as Facebook, Instagram, and Twitter can be used to post ads in the story that everyone can see for 24 hours. The ads are being used to connect with potential customers on a personal level.

13. Push Notifications

Personalized push notifications triggered by consumer behavior are being used to re-engage people who have shown interest in a product but failed to convert. Including CTAs can maximize conversion rates.

14. Interactive Content

Interactive content is engaging, and it makes potential customers feel more connected to the brand. Examples include embedded calculators, quizzes, and polls.

15. Use of VR and AR Shopping

Technology today allows stores to create virtual showrooms or to use mobile devices to visualize how the final product will for example fit in a certain space if it is furniture.

There are many different ways to reach your customers with digital marketing.  It is not a simple, one solution fits all.  Contact OmniLyft today to schedule a free consultation and learn what would be your best digital marketing solution for your business.