Connected TV

What Is Connected TV Advertising?

Today’s marketplace is increasingly competitive and getting your brand’s message across is no small feat. That’s why we’re always interested in finding the most accessible ways to help brands succeed. We’ve found that connected TV advertising is one of the most effective methods of digital advertising out there today. With so many people making use of streaming services and smart TV, it leaves advertisers with a lot of opportunities to reach them.

What Is Connected TV Advertising?

Connected TV advertising is a form of digital advertising that uses smart TV devices to deliver video content. This includes devices like smart TVs, streaming media players, and game consoles. Connected TV advertising allows marketers to reach consumers who are watching digital video content on their television screens.  It also allows for more targeted and personalized messaging than regular television advertising. It’s a growing area for marketing investment, and many companies are seeing the benefits of this advertising medium.

It gives us the ability to target specific demographics and measure ad reach, and it isn’t subject to the same regulations as other types of marketing, providing greater flexibility for marketers. As the connected TV landscape continues to evolve, it’s likely that we’ll see even more innovation in this space.

Why Is Connected TV Advertising Important?

In a world where consumers are constantly bombarded with ads, it can be difficult for brands to break through the noise and reach their target audience. Connected TV advertising provides an opportunity for brands to reach consumers in a more meaningful way, serving ads only to those who are actually interested in what they have to offer. This is based on user data which helps us figure out what the consumer is interested in.

As a result, connected TV advertising has the potential to be more effective than traditional ad formats, driving higher levels of brand awareness and engagement. By allowing customization and a more personalized experience, this type of advertising may be more likely to result in a purchase. For these reasons, connected TV advertising is ideal for brands that want to remain competitive in today’s crowded marketplace.

How Do Connected TV Ads Differ From Traditional Advertisements?

We’re always interested in contrasting the benefits and drawbacks of different kinds of advertising. This helps us drive success and make the right data-based decisions. Here are three ways that connected TV advertising outperforms traditional advertising.

1. Targeting

Unlike traditional ads, which are generally played on television during commercial breaks, connected TV ads are played on a smart TV or another device that is connected to the Internet. This means that they can be targeted at a specific audience and are not subject to the same time restrictions as traditional ads.

For example, if you’re selling a product that’s most likely to be purchased by people in their twenties, you can target your ad specifically at this age group. This ensures that your ad is seen by people who are most likely to be interested in what you’re selling. By contrast, traditional ads are generally broadcast to a wide audience, regardless of whether they are interested in the product or not.

2. Scheduling

Furthermore, unlike traditional television, which relies on scheduled programming, connected TV ads allow viewers to choose what they watch and when they want to watch it. This gives advertisers a unique opportunity to target viewers based on their interests and behavior.  We can also set up parameters for the ads to run only during prime-time hours, which are at a fraction of the cost of traditional ad budgets.  For example, a car manufacturer might target viewers who have recently watched a car show or an airline might target viewers who have searched for travel information.

3. Transparency

This type of advertising also offers more transparency than traditional television advertising because advertisers can see how many people viewed their ad and how long they watched it.  We can track whether viewers took any action after watching the ad, such as visiting the advertiser’s website or making a purchase.  We can also set up retargeting and cross-device attribution.

This is the type of data that helps advertisers improve the effectiveness of their campaigns and make better-informed decisions about where to allocate their advertising dollars.

Overall, connected TV ads offer a number of advantages over traditional ads. They can be targeted at a specific audience, so they’re more likely to be seen by people who are interested in what you are selling. They also are not restricted by time slots, so you can reach your target audience even when they are not watching television.

How Does Connected TV Adverting Work?

Simply put, CTV advertising allows advertisers to target viewers based on their viewing habits and preferences. Using programmatic data from data partners, advertisers can identify specific audiences that are most likely to be interested in their products or services and advertise to their customers on services like Hulu, Peacock, Discovery, Pluto, Sling, and many others. This data can then be used to serve highly personalized ads directly to those viewers on CTV platforms.

CTV advertising is quickly becoming one of the most effective ways to reach consumers. By targeting specific audiences with relevant ads, CTV provides advertisers with a powerful way to connect with viewers on a personal level.

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Don’t miss out on advertising on the largest screen in your customer’s home.  Contact OmniLyft to learn more about the advantages of advertising on Connected TV.