E-Commerce Digital Marketing
The ultimate goal of e-commerce is to sell products and services online. The best way to do that is through a deliberate, effective digital marketing strategy that attracts your target audience, promotes sales and builds brand awareness.
As technology continues to evolve, the marketing landscape for e-commerce has shifted. What worked 10 years ago isn’t exactly ideal for today. The same will hold true 10 years in the future. It’s an ongoing discipline that needs to be revisited constantly to garner strong results.
Digital marketing in e-commerce helps people find out about your brand. It can allow you to build a clear tone and stand out from your competition. But designing a strong digital marketing strategy requires more than just signing up for various social media platforms. It takes time, dedication and experience from an e-commerce digital agency that can take your business to the next level.
What Is E-Commerce Marketing?
E-commerce marketing involves the various ways companies generate interest in their products and attract visitors to their websites. It involves a wide variety of disciplines including:
- E-Commerce Advertising
- Search engine marketing
- Social media marketing
- Content marketing
- Email marketing
- Influencer marketing
- Affiliate marketing
- Local marketing
- Programmatic Advertising
Put simply, if there’s an online method that can inform people about your brand, it can be used as digital marketing for e-commerce. This type of marketing utilizes these various methods in a way that attracts visitors while building a brand personality.
E-commerce marketing takes an omnichannel approach through different disciplines. It isn’t enough to simply keep up-to-date with newsletters and emails. E-commerce marketing requires a well-rounded approach that connects with potential clients from multiple angles.
Everything You Need to Know About E-Commerce Marketing
The marketing landscape is different for every industry. That’s why it’s crucial to work with an experienced digital marketer who can help you navigate the ins and outs of e-commerce marketing. From standard advertising to social media campaigns that convert, read below for everything you need to know about e-commerce marketing.
E-Commerce Advertising
A common frustration felt by many online businesses all over the world is how hard it is to attract people to their websites. Even if you create amazing products and services your target audience will love, simply existing isn’t enough. That’s where e-commerce advertising comes in.
Advertising is one of the most important elements in e-commerce digital marketing. This helps people find out about your brand, while allowing you to target a specific group of people you trust will convert to clients.
E-commerce advertising concerns any online or offline ad that brings awareness to your business online. It’s an essential part of any digital marketing strategy and can help skyrocket your sales over time. While you’re probably familiar with offline advertising methods, such as billboards, TV commercials and mail, digital marketing is slightly more sophisticated in its approach.
E-commerce advertising online can be found on social media ads, search engines and more. Given how important technology is for people, this is a great space to target new customers.
One of the most interesting things about advertising in digital marketing e-commerce is the ability to target specific groups of people. Whether you’re creating an ad on Facebook, Google or TikTok, you can focus on specific defining features of your target audience to better reach them. This goes above and beyond simple metrics, such as age and gender. E-commerce advertising lets you target people with certain interests, people who regularly shop with your competitor or certain demographics that will love your products.
E-commerce advertising also helps you develop a brand personality across different platforms. Some social media channels warrant different approaches. While platforms, such as LinkedIn, are seen as being slightly more formal than the rest, you’re welcome to get fun and silly on TikTok. This helps personify your brand and builds trust with your audience.
Types of E-Commerce Marketing
If you’re looking to grow your online store, you’ve come to the right place. Here at OmniLyft, we specialize in various forms of e-commerce marketing to produce impressive results. Here are just some of the e-commerce marketing methods we can help with:
Search Engine Marketing
Search engine marketing, otherwise known as SEM, is one of the best ways to grow your brand even while operating in a competitive landscape. Search engine marketing allows you to promote your business through paid advertisements on search engine results pages.
We help you bid on keywords your target audience might enter when searching for particular products and services. This means any time those search queries are entered into Google, your website will pop up in the form of an ad on the side of the page. This is a great way to build your brand and help spread awareness.
To make matters even more interesting, there are various formats you get to choose from. You can choose a low-key ad in the form of small and simple text or something larger and more visually stimulating. Search engine marketing is different from standard search engine optimization practices because it requires payment to be seen. SEO doesn’t have to pay search engines for traffic and clicks. Both have their place when it comes to promoting a brand.
Social Media Marketing
As more and more people use social media applications, businesses can effectively reach their target audience through social media marketing. Social media marketing allows brands to have fun and not take things so seriously. As lots of social media platforms are designed to be relaxed and appear laid-back, this is how your marketing should function as well. Having this attitude can help your business come across as genuine and reputable.
Social media marketing generates brand awareness and builds interest in what you’re selling. This is a great way to focus on individual products, encouraging viewers to visit your website to find out more. With the average consumer spending approximately 2 hours a day on social media, this channel shouldn’t be ignored if you’re looking to elevate your online business.
Content Marketing
A far-reaching approach, content marketing involves making and sharing a wide range of content online. The goal of content marketing in digital marketing e-commerce is to attract new people to your brand while also engaging and informing them. Content marketing also focuses on the importance of loyalty and customer retention.
Content marketing builds trust with your audience. It increases the visibility of your brand while defining what your company stands for to the general public. This, in turn, drives traffic to your website while improving your overall search engine rankings. It involves lead generation, upselling, increased sales and better engagement across your social media channels.
Email Marketing
Sending emails to your prospective and current customer base can increase loyalty while educating your customers at the same time. Email marketing is a great way to keep your audience in the loop when it comes to new products, news and other exciting features. It also allows you to create various email groups based on age, location, interests and more. This helps you target your emails in a way that satisfies viewer needs.
Think about the email lists you’re part of and which ones you’ve chosen to read in completion. There are probably a handful you don’t even open. Just like most people, you’re not likely to read a lengthy email when you have more important things to do with your day. That’s why email marketing features lots of images, little text and incentives for opening up the email. This could be promotions, discounts or even new collections.
Influencer Marketing
Prior to e-commerce digital marketing, companies advertised their products and services through billboards and magazine advertisements. Nowadays, businesses use influencer marketing with similar effects. Working with influencers is one of the easiest ways you can reach a large audience straightaway. Influencers aren’t just walking advertisements. They have a solid fan base that trusts what they say.
When you work with an influencer to promote your products, you can be confident that you’ll reach their target audience, which is why it’s important to do your research before choosing to work with an influencer. While brand exposure is good, you need to be attracting people that are likely to make a purchase.
Influencer marketing isn’t always obvious. While some influencers make it very clear they’re displaying an ad, others incorporate products into their standard videos, which helps build trust.
Take, for example, influencers who create content surrounding motherhood. These influencers usually have a very loyal fan base that likes to engage with the influencers’ content and believes what they have to say. Since so many influencers refuse to work with brands they don’t trust, this helps build credibility with a wider audience. Instead of relying on paid ads to promote your business, influencers help you establish your brand’s dependability and generate sales in e-commerce digital marketing.
Affiliate Marketing
Though it may sound complex, affiliate marketing is actually a fairly straightforward tool used in digital e-commerce. Affiliate marketing is when an online merchant or website promotes another company’s products. If someone makes a purchase through this relationship, the online merchant earns a commission. It’s a very simple form of digital marketing and produces great results.
Affiliate marketing is one of the most effective ways to scale your business while driving traffic to your website. It helps you uncover new audiences you haven’t worked with yet while helping both you and the company you’re working with earn money. It’s a win-win situation for everyone.
Let’s say your business sells face creams and a popular women’s blog advertises your products. Every time someone purchases a product on your website as a result of visiting the blog, you both earn money. You can also keep track of how well your relationships are performing by tracking visits and clicks.
Local Marketing
Engaging in local marketing involves optimizing your website in a way that targets the physical area you operate in. Using relevant keywords and SEO strategies, local marketing helps you target people close by. It’s an effective method for reaching local clientele.
Programmatic Advertising
Programmatic advertising refers to the automated buying and selling of digital advertising space through a technology-driven process. It involves the use of algorithms, data, and real-time bidding to optimize the delivery of advertisements to the right audience at the right time and on the right platforms.
Programmatic advertising offers several advantages, including:
- Efficient targeting: Advertisers can reach their desired audience with precision, using data-driven targeting options.
- Automation and scalability: The process is automated, which allows for the efficient management of large-scale advertising campaigns.
- Real-time optimization: Advertisers can make data-driven decisions and optimize their campaigns in real time to maximize results.
- Transparency and control: Programmatic platforms provide detailed reporting and insights, giving advertisers visibility into their ad performance and spending.
- Cost-effective: Programmatic advertising can be cost-effective, as it eliminates the need for manual negotiations and streamlines the buying process.
Get in Touch
If you’re looking to work with a digital e-commerce agency that goes the extra mile, look no further than OmniLyft. We have the skills, knowledge and expertise to create a digital marketing strategy that builds brand awareness, drives traffic and, most importantly, generates sales. Get in touch to find out more.
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